Portfolio

Wrote 15+ press releases, program highlights, and student, faculty, or alumni highlights

Interviewed, reviewed, and proofread articles, which were used across socials and web

Captured and edited images using Lightroom

Writing examples:

• Faculty highlight

• Major community celebration

• Alumni highlight

Designed infographics, one-sheets, and postcards used for official university recruitment

Designed one-sheets and artist promo cards used to pitch multi-platinum artist Ruth B. to labels, sync opportunities, partners, and more executive-level professionals

Designed flyers to promote major events, campaigns, or application deadlines

Expert in Canva, Adobe Illustrator, and Adobe After Effects

Note: examples are confidential and owned by former employers

Create and execute long-term social media strategies to engage target audiences

Manage two faceless accounts for Vocal Media, creating viral videos with 100K+ views to target young moms on politics and accessible healthcare options

Managed Instagram, Facebook, YouTube, TikTok, and LinkedIn for San Francisco Bay University, increasing social media engagement by 19% in ten months

Managed TikTok, Facebook, YouTube accounts and community groups with 4M+ fans for Ruth B., engaging with fans and identifying influencers to partner with

Created personalized social media and PR plan for indie artist Inconsistent Me

Examples of social media graphics and reels:

• Social Media Graphic

• Video production for brand awareness (directed, casted, and scripted)

• Reel (directed and edited)

Create and execute long-term social media strategies to engage target audiences

Manage two faceless accounts for Vocal Media, creating viral videos with 100K+ views to target young moms on politics and accessible healthcare options

Managed Instagram, Facebook, YouTube, TikTok, and LinkedIn for San Francisco Bay University, increasing social media engagement by 19% in ten months

Managed TikTok, Facebook, YouTube accounts and community groups with 4M+ fans for Ruth B., engaging with fans and identifying influencers to partner with

Created personalized social media and PR plan for indie artist Inconsistent Me

Examples of social media graphics and reels:

• Social Media Graphic

• Video production for brand awareness (directed, casted, and scripted)

• Reel (directed and edited)